You have a shiny new job order but you're missing that perfect shiny new candidate to fill the position. Bummer. What's a good recruiter to do?

You get on the phone, calling everyone in the "shiny new job" space. Maybe there is a friend of a friend out there.... It's like finding a needle in a haystack.

But what if the candidates did the work for you? What if you reached not only your network, but all the networks of all your contacts with direct, targeted messaging tailored for the job you are trying to fill?

"Referrals 2.0"

It's one thing to blast a job, then have a friend blast that job to their network. It never hurts when a job order is passed from a friend to a friend: Familiarity can breed success. But imagine sending a job order to 100 candidates - then those 100 candidates hand-picking friends from their network who might fit the position.... those friends hand-picking from their network... and the cycle repeats and repeats (think 6-degrees of Kevin Bacon... only for recruiting).

That's why CATS Software Inc, the creators of CATS Applicant Tracking System, are bringing you Resfly - a new product harnessing the power of social networking and direct marketing. Resfly combines the latest trends of "recruitment marketing" (driven by you) and "social media marketing" (driven by your candidates)...think of a combination of personalized recruiting AND viral marketing.

This isn't simply blast e-mail, mass sharing to your Facebook page, or a Twitter tweet. This is a system specifically designed to market to the right people for the right job. When you have a great job with specific candidates in mind, you make direct contact with those top candidates. This system allows you to make direct contact with the candidates in your network, THEN allows those candidates to direct market to the right fit within their network. It's an exponential extension of personalizing the recruiting process through social networking.

But even further, using CATS Software's capture technology, your candidates will find you - right in your e-mail inbox. You build your network, capture pertinent resumes... and fill job orders with ease.

What could be simpler?

Find out more about Resfly at Fordyce Forum in Las Vegas June 9-11th. Can't make it? Stay tuned to Resfly.com.

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